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"Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye ..."

Yessica-Ileana Giraldo-Romero et al. (2021)

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DOI: 10.3390/JTAER16050066

access: open

type: Journal Article

metadata version: 2022-07-14

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  - https://dblp.org/rec/journals/jtaer/Giraldo-RomeroP21
Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco J. Liébana-Cabanillas:
Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study. J. Theor. Appl. Electron. Commer. Res. 16(5): 1165-1185 (2021)

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