"How Personality Traits Affect Customer Empathy Expression of Social Media ..."

Serhan Demirci et al. (2024)

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DOI: 10.3390/JTAER19010031

access: open

type: Journal Article

metadata version: 2024-05-17

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  - https://dblp.org/rec/journals/jtaer/DemirciLLC24
Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen:
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective. J. Theor. Appl. Electron. Commer. Res. 19(1): 581-596 (2024)

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