"How to Engage Consumers through Effective Social Media Use - Guidelines ..."

Gokhan Aydin, Nimet Uray, Gökhan Silahtaroglu (2021)

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DOI: 10.3390/JTAER16040044

access: open

type: Journal Article

metadata version: 2024-02-05

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Gokhan Aydin, Nimet Uray, Gökhan Silahtaroglu:
How to Engage Consumers through Effective Social Media Use - Guidelines for Consumer Goods Companies from an Emerging Market. J. Theor. Appl. Electron. Commer. Res. 16(4): 768-790 (2021)

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