"Proximity, Familiarity or Congruency? What Influences Memory of Brand ..."

Irene Aliagas, Jesús Privado, M. Dolores Merino (2021)

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DOI: 10.3390/JTAER16040046

access: open

type: Journal Article

metadata version: 2024-10-06

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Irene Aliagas, Jesús Privado, M. Dolores Merino:
Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames. J. Theor. Appl. Electron. Commer. Res. 16(4): 811-827 (2021)

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