"The Impact of Online Reviews on Consumers' Purchase Intentions: ..."

Yunjeong Ahn, Jieun Lee (2024)

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DOI: 10.3390/JTAER19020055

access: open

type: Journal Article

metadata version: 2024-07-14

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Yunjeong Ahn, Jieun Lee:
The Impact of Online Reviews on Consumers' Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal. J. Theor. Appl. Electron. Commer. Res. 19(2): 1060-1078 (2024)

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