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"Green brand extension strategy and online communities."

Patrali Chatterjee (2009)

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DOI: 10.1108/13287260911002503

access: closed

type: Journal Article

metadata version: 2022-03-16

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Patrali Chatterjee:
Green brand extension strategy and online communities. J. Syst. Inf. Technol. 11(4): 367-384 (2009)

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