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"Coordination of Advertising Strategies in a Fashion Licensing Contract."

Alessandra Buratto, Georges Zaccour (2009)

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DOI: 10.1007/S10957-009-9511-X

access: closed

type: Journal Article

metadata version: 2019-09-16

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  - https://dblp.org/rec/journals/jota/BurattoZ09
Alessandra Buratto, Georges Zaccour:
Coordination of Advertising Strategies in a Fashion Licensing Contract. J. Optimization Theory and Applications 142(1): 31-53 (2009)

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