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"Signalling effect of daily deal promotion for a start-up service provider."

Ming Zhao, Yulan Wang, Xianghua Gan (2016)

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DOI: 10.1057/JORS.2014.47

access: closed

type: Journal Article

metadata version: 2024-05-07

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Ming Zhao, Yulan Wang, Xianghua Gan:
Signalling effect of daily deal promotion for a start-up service provider. J. Oper. Res. Soc. 67(2): 280-293 (2016)

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