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"Business strategy analysis for an advertising service supply chain: a ..."

Yingxue Zhao, Jiajia Nie, Jing Shao (2017)

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DOI: 10.1057/S41274-016-0167-2

access: closed

type: Journal Article

metadata version: 2020-06-08

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  dblp key:
  - journals/jors/ZhaoNS17
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  - https://dblp.org/rec/journals/jors/ZhaoNS17
Yingxue Zhao, Jiajia Nie, Jing Shao:
Business strategy analysis for an advertising service supply chain: a study with the publication industry. J. Oper. Res. Soc. 68(12): 1512-1520 (2017)

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