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"Benefits of bilateral participation in cooperative advertising."

Jihua Zhang, Bintong Chen, Jinxing Xie (2021)

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DOI: 10.1080/01605682.2019.1678405

access: closed

type: Journal Article

metadata version: 2021-04-29

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Jihua Zhang, Bintong Chen, Jinxing Xie:
Benefits of bilateral participation in cooperative advertising. J. Oper. Res. Soc. 72(2): 281-291 (2021)

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