"Genuine representation of brands: a new method of representing unbiased ..."

Marco Visentin, Mariachiara Colucci, Gian Luca Marzocchi (2011)

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DOI: 10.1057/JORS.2010.50

access: closed

type: Journal Article

metadata version: 2021-10-14

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Marco Visentin, Mariachiara Colucci, Gian Luca Marzocchi:
Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions. J. Oper. Res. Soc. 62(6): 1120-1127 (2011)

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