"The impact of loyalty and promotion effects on retention rate."

H.-Y. Tsao et al. (2009)

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DOI: 10.1057/PALGRAVE.JORS.2602564

access: closed

type: Journal Article

metadata version: 2024-05-14

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H.-Y. Tsao, Pei-Chun Lin, Leyland F. Pitt, C. Campbell:
The impact of loyalty and promotion effects on retention rate. J. Oper. Res. Soc. 60(5): 646-651 (2009)

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