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"Modelling advertising budgeting and allocation decisions using modified ..."

Hani I. Mesak, Thomas L. Means (1998)

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DOI: 10.1057/PALGRAVE.JORS.2600647

access: closed

type: Journal Article

metadata version: 2020-08-21

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Hani I. Mesak, Thomas L. Means:
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models. J. Oper. Res. Soc. 49(12): 1260-1269 (1998)

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