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"Changing market conditions and advertising strategies: theory and evidence."

Hani I. Mesak, A. F. Darrat (1998)

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DOI: 10.1057/PALGRAVE.JORS.2600476

access: closed

type: Journal Article

metadata version: 2020-08-21

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Hani I. Mesak, A. F. Darrat:
Changing market conditions and advertising strategies: theory and evidence. J. Oper. Res. Soc. 49(1): 42-51 (1998)

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