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"Hybrid subgames and copycat games in a pulsing model of advertising ..."

Hani I. Mesak, James A. Calloway (1999)

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DOI: 10.1057/PALGRAVE.JORS.2600776

access: closed

type: Journal Article

metadata version: 2020-09-04

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Hani I. Mesak, James A. Calloway:
Hybrid subgames and copycat games in a pulsing model of advertising competition. J. Oper. Res. Soc. 50(8): 837-849 (1999)

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