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"On the impact of initial performance on the effectiveness of advertising ..."

Hani I. Mesak (2002)

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DOI: 10.1038/PALGRAVE.JORS.2601449

access: closed

type: Journal Article

metadata version: 2020-08-24

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Hani I. Mesak:
On the impact of initial performance on the effectiveness of advertising pulsation policies. J. Oper. Res. Soc. 53(11): 1247-1255 (2002)

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