"Cooperative advertising contract design in a supply chain with an offline ..."

Mengli Li, Xumei Zhang, Bin Dan (2022)

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DOI: 10.1080/01605682.2020.1843974

access: closed

type: Journal Article

metadata version: 2022-12-06

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Mengli Li, Xumei Zhang, Bin Dan:
Cooperative advertising contract design in a supply chain with an offline showroom under asymmetric information. J. Oper. Res. Soc. 73(2): 261-272 (2022)

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