"Estimating advertisers' values for paid search clickthroughs."

Des Laffey et al. (2009)

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DOI: 10.1057/PALGRAVE.JORS.2602570

access: closed

type: Journal Article

metadata version: 2020-10-26

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Des Laffey, C. Hunka, John A. Sharp, Z. Zeng:
Estimating advertisers' values for paid search clickthroughs. J. Oper. Res. Soc. 60(3): 411-418 (2009)

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