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"Applying a hybrid DEA model to evaluate the influence of marketing ..."

C.-W. Huang et al. (2012)

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DOI: 10.1057/JORS.2011.58

access: closed

type: Journal Article

metadata version: 2023-09-08

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C.-W. Huang, Y.-H. Chiu, Chung-Te Ting, C.-H. Lin:
Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan's international tourist hotels. J. Oper. Res. Soc. 63(4): 549-560 (2012)

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