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"An empirical analysis of private brand demand recognising heterogeneous ..."

George Baltas, P. Doyle (1998)

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DOI: 10.1057/PALGRAVE.JORS.2600591

access: closed

type: Journal Article

metadata version: 2023-09-30

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George Baltas, P. Doyle:
An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics. J. Oper. Res. Soc. 49(8): 790-798 (1998)

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