"The Impact of In-Feed Recommendation on Consumers' Impulse Buying ..."

Hanmeng Xia et al. (2025)

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DOI: 10.4018/JOEUC.385730

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type: Journal Article

metadata version: 2025-08-14

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Hanmeng Xia, Huiru Yang, Xiaoqian Liu, Xin Zhang:
The Impact of In-Feed Recommendation on Consumers' Impulse Buying Behavior on Short Video Platforms. J. Organ. End User Comput. 37(1): 1-30 (2025)

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