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"The upside of showrooming: How online information creates positive ..."
Brian I. Spaid, Bonnie S. O'Neill, Terence T. Ow (2019)
- Brian I. Spaid
, Bonnie S. O'Neill, Terence T. Ow:
The upside of showrooming: How online information creates positive spill-over for the brick-and-mortar retailer. J. Organ. Comput. Electron. Commer. 29(4): 294-315 (2019)
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