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ORCID"Designing Mobile Brand Communities: Concept and Empirical Illustration."
Catja Prykop, Mark Heitmann (2006)
- Catja Prykop, Mark Heitmann:
Designing Mobile Brand Communities: Concept and Empirical Illustration. J. Organ. Comput. Electron. Commer. 16(3-4): 301-323 (2006)
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