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"Antecedents of mobile marketing adoption by SMEs: Does industry variance ..."

Daniel K. Maduku (2021)

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DOI: 10.1080/10919392.2021.1956847

access: closed

type: Journal Article

metadata version: 2023-03-21

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Daniel K. Maduku:
Antecedents of mobile marketing adoption by SMEs: Does industry variance matter? J. Organ. Comput. Electron. Commer. 31(3): 222-249 (2021)

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