"Why users share marketer-generated contents on social broadcasting Web ..."

Yuhao Li, Lih-Bin Oh, Kanliang Wang (2017)

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DOI: 10.1080/10919392.2017.1363595

access: closed

type: Journal Article

metadata version: 2023-09-30

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Yuhao Li, Lih-Bin Oh, Kanliang Wang:
Why users share marketer-generated contents on social broadcasting Web sites: A cognitive-affective involvement perspective. J. Organ. Comput. Electron. Commer. 27(4): 342-373 (2017)

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