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"Search Engine Advertising Adoption and Utilization: An Empirical ..."
Hamed Jafarzadeh et al. (2015)
- Hamed Jafarzadeh
, Aybüke Aurum, John D'Ambra, Babak Abedin
, Behrang Assemi
:
Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors. J. Organ. Comput. Electron. Commer. 25(4): 402-427 (2015)
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