"Advergame for Purchase Intention via Game and Brand Attitudes from ..."

Wei-Hung Hsiao, Yu-Hsiu Lin, Ing-Long Wu (2022)

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DOI: 10.1080/10919392.2022.2038526

access: closed

type: Journal Article

metadata version: 2022-09-02

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Wei-Hung Hsiao, Yu-Hsiu Lin, Ing-Long Wu:
Advergame for Purchase Intention via Game and Brand Attitudes from Antecedents of System Design, Psychological State, and Game Content: Interactive Role of Brand familiarity. J. Organ. Comput. Electron. Commer. 32(1): 45-68 (2022)

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