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"Developing Consumer-Based Service Brand Equity via the Internet: The Role ..."
Patrick Y. K. Chau, Candy K. Y. Ho (2008)
- Patrick Y. K. Chau, Candy K. Y. Ho
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Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability. J. Organ. Comput. Electron. Commer. 18(3): 197-223 (2008)
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