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"The bright and dark of consumers' online brand defending behaviors: ..."
Cheuk Hang (Allen) Au, Kevin K. W. Ho, Kris M. Y. Law (2021)
- Cheuk Hang (Allen) Au
, Kevin K. W. Ho
, Kris M. Y. Law
:
The bright and dark of consumers' online brand defending behaviors: exploring their enablers, realization, and impacts. J. Organ. Comput. Electron. Commer. 31(3): 171-191 (2021)
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