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"Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth ..."

Anjana Susarla, Jeong-ha (Cath) Oh, Yong Tan (2016)

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DOI: 10.1080/07421222.2016.1172454

access: closed

type: Journal Article

metadata version: 2022-08-03

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Anjana Susarla, Jeong-ha (Cath) Oh, Yong Tan:
Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks. J. Manag. Inf. Syst. 33(1): 139-170 (2016)

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