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"Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day."

Chee Wei Phang, Xueming Luo, Zheng Fang (2019)

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DOI: 10.1080/07421222.2019.1598696

access: closed

type: Journal Article

metadata version: 2022-06-10

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Chee Wei Phang, Xueming Luo, Zheng Fang:
Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day. J. Manag. Inf. Syst. 36(2): 513-545 (2019)

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