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"How Do Consumer Buzz and Traffic in Social Media Marketing Predict the ..."

Xueming Luo, Jie Jennifer Zhang (2013)

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DOI: 10.2753/MIS0742-1222300208

access: closed

type: Journal Article

metadata version: 2024-02-05

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Xueming Luo, Jie Jennifer Zhang:
How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm? J. Manag. Inf. Syst. 30(2): 213-238 (2013)

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