"Touching Products Virtually: Facilitating Consumer Mental Imagery with ..."

Yang Liu, Zhenhui Jack Jiang, Hock Chuan Chan (2019)

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DOI: 10.1080/07421222.2019.1628901

access: closed

type: Journal Article

metadata version: 2025-01-19

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Yang Liu, Zhenhui Jack Jiang, Hock Chuan Chan:
Touching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation. J. Manag. Inf. Syst. 36(3): 823-854 (2019)

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