Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel ..."

Seung Yoon Lee, Yoonseock Son, Wonseok Oh (2021)

> Home

Details and statistics

DOI: 10.1080/07421222.2021.1912935

access: closed

type: Journal Article

metadata version: 2022-09-22

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jmis/LeeSO21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jmis/LeeSO21
Seung Yoon Lee, Yoonseock Son, Wonseok Oh:
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment. J. Manag. Inf. Syst. 38(2): 484-516 (2021)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.