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"Advanced Customer Analytics: Strategic Value Through Integration of ..."
Brent Kitchens et al. (2018)
- Brent Kitchens, David G. Dobolyi, Jingjing Li, Ahmed Abbasi:
Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data. J. Manag. Inf. Syst. 35(2): 540-574 (2018)
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