"Cost-Sensitive Learning via Priority Sampling to Improve the Return on ..."

Geng Cui, Man Leung Wong, Xiang Wan (2012)

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DOI: 10.2753/MIS0742-1222290110

access: closed

type: Journal Article

metadata version: 2022-06-23

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Geng Cui, Man Leung Wong, Xiang Wan:
Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment. J. Manag. Inf. Syst. 29(1): 341-374 (2012)

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