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"Putting knowledge to work: the combined role of marketing and sales ..."
Carmela Peñalba-Aguirrezabalaga et al. (2021)
- Carmela Peñalba-Aguirrezabalaga
, Josune Sáenz
, Paavo Ritala, Mika Vanhala:
Putting knowledge to work: the combined role of marketing and sales employees' knowledge and motivation to produce superior customer experiences. J. Knowl. Manag. 25(10): 2484-2505 (2021)
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