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"Is the Advertising Effect of Virtual Experience Always Better or ..."

Chin-Sheng Wan et al. (2007)

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DOI: 10.3727/109830507779637611

access: closed

type: Journal Article

metadata version: 2020-09-10

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  - journals/jitt/WanTCC07
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  - https://dblp.org/rec/journals/jitt/WanTCC07
Chin-Sheng Wan, Sheng-Hshiung Tsaur, Ya-Li Chiu, Wen-Bin Chiou:
Is the Advertising Effect of Virtual Experience Always Better or Contingent on Different Travel Destinations? J. Inf. Technol. Tour. 9(1): 45-54 (2007)

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