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"Customer relationship management and hotel performance: the mediating ..."

Abdul Alem Mohammed, Barnaly Rashid, Shaharuddin B. Tahir (2017)

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DOI: 10.1007/S40558-017-0085-4

access: closed

type: Journal Article

metadata version: 2020-09-10

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Abdul Alem Mohammed, Barnaly Rashid, Shaharuddin B. Tahir:
Customer relationship management and hotel performance: the mediating influence of marketing capabilities - evidence from the Malaysian hotel industry. J. Inf. Technol. Tour. 17(3): 335-361 (2017)

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