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"The impact of word of mouth when booking a hotel: could a good friend's ..."

Martin Gellerstedt, Tobias Arvemo (2019)

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DOI: 10.1007/S40558-019-00143-4

access: open

type: Journal Article

metadata version: 2020-11-04

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  - journals/jitt/GellerstedtA19
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  - https://dblp.org/rec/journals/jitt/GellerstedtA19
Martin Gellerstedt, Tobias Arvemo:
The impact of word of mouth when booking a hotel: could a good friend's opinion outweigh the online majority? J. Inf. Technol. Tour. 21(3): 289-311 (2019)

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