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"Mobile word-of-mouth - A grounded theory of mobile viral marketing."

Wolfgang Palka, Key Pousttchi, Dietmar G. Wiedemann (2009)

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DOI: 10.1057/JIT.2008.37

access: closed

type: Journal Article

metadata version: 2022-01-03

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Wolfgang Palka, Key Pousttchi, Dietmar G. Wiedemann:
Mobile word-of-mouth - A grounded theory of mobile viral marketing. J. Inf. Technol. 24(2): 172-185 (2009)

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