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"Using Research Case Studies in eCommerce Marketing Courses: Customer ..."

Noorshella Binti Che Nawi, Michelle W. L. Fong, Arthur Tatnall (2014)

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DOI: 10.28945/1944

access: open

type: Journal Article

metadata version: 2022-08-25

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Noorshella Binti Che Nawi, Michelle W. L. Fong, Arthur Tatnall:
Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase. J. Inf. Technol. Educ. Res. 13: 15-25 (2014)

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