"Evaluation of the Consumer Interaction Capability of the Virtual Brand ..."

Chu Sun (2020)

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DOI: 10.1142/S0219649220500343

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type: Journal Article

metadata version: 2021-02-26

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Chu Sun:
Evaluation of the Consumer Interaction Capability of the Virtual Brand Community of Chinese Mobile Internet Enterprises Based on the Hybrid MCDM Method. J. Inf. Knowl. Manag. 19(4): 2050034:1-2050034:30 (2020)

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