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"Influence of Customer Participation on Co-Creation Intention of Brand ..."

Mengfei Lin, Zhihua Wang, Chunfeng Chen (2023)

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DOI: 10.1142/S0219649223500545

access: closed

type: Journal Article

metadata version: 2024-04-01

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Mengfei Lin, Zhihua Wang, Chunfeng Chen:
Influence of Customer Participation on Co-Creation Intention of Brand Value under Social Media. J. Inf. Knowl. Manag. 22(5): 2350054:1-2350054:24 (2023)

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