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"Examining the Effect of Positive Online Reviews on Consumers' Decision ..."

Lin Xiao, Yuan Li (2019)

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DOI: 10.4018/JGIM.2019070109

access: closed

type: Journal Article

metadata version: 2020-08-13

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  - https://dblp.org/rec/journals/jgim/XiaoL19
Lin Xiao, Yuan Li:
Examining the Effect of Positive Online Reviews on Consumers' Decision Making: The Valence Framework. J. Glob. Inf. Manag. 27(3): 159-181 (2019)

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