"Improving Customer Value Index and Consumption Forecasts Using a Weighted ..."

Zongxiao Wu et al. (2022)

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DOI: 10.4018/JGIM.20220701.OA1

access: open

type: Journal Article

metadata version: 2024-05-07

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  - https://dblp.org/rec/journals/jgim/WuZWDSL22
Zongxiao Wu, Cong Zang, Chia-Huei Wu, Zilin Deng, Xuefeng Shao, Wei Liu:
Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms. J. Glob. Inf. Manag. 30(3): 1-23 (2022)

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