"Aligning 4C Strategy with Social Network Applications for CRM Performance."

Wei-Hsi Hung et al. (2019)

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DOI: 10.4018/JGIM.2019010105

access: closed

type: Journal Article

metadata version: 2022-12-22

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  - https://dblp.org/rec/journals/jgim/HungCCH19
Wei-Hsi Hung, I-Cheng Chang, Yan Chen, Ying-Li Ho:
Aligning 4C Strategy with Social Network Applications for CRM Performance. J. Glob. Inf. Manag. 27(1): 93-110 (2019)

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