"The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market ..."

Matti Haverila et al. (2022)

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DOI: 10.4018/JGIM.315646

access: open

type: Journal Article

metadata version: 2025-04-29

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Matti Haverila, Kai Christian Haverila, Muhammad Mohiuddin, Zhan Su:
The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance. J. Glob. Inf. Manag. 30(1): 1-21 (2022)

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