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"Cognitive analytics management of the customer lifetime value: an ..."

Marco De Marco et al. (2021)

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DOI: 10.1108/JEIM-01-2020-0029

access: closed

type: Journal Article

metadata version: 2024-05-07

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Marco De Marco, Paolo Fantozzi, Claudio Fornaro, Luigi Laura, Antonio Miloso:
Cognitive analytics management of the customer lifetime value: an artificial neural network approach. J. Enterp. Inf. Manag. 34(2): 679-696 (2021)

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