"Understanding social media advertising effect on consumers' responses: An ..."

Manel Hamouda (2018)

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DOI: 10.1108/JEIM-07-2017-0101

access: closed

type: Journal Article

metadata version: 2020-04-02

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Manel Hamouda:
Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook. J. Enterp. Inf. Manag. 31(3): 426-445 (2018)

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